Guides for cafés, restaurants and hotels
Practical answers to the questions owners ask about QR code menus, translation and allergens.
- How to make a QR code menu guests can actually useA practical guide to a QR code menu guests can read: web page or PDF, how big to print the code, where to put it and how to test it.
- QR code menu or paper menu: the honest pros and consPlenty of diners dislike QR menus, and they have reasons. What goes wrong, what QR menus do better than paper, and why most cafés should offer both.
- PDF menu or web menu: what works better on a phoneLinking a QR code to a menu PDF is quick, and it is the version guests struggle with most. Why, and what a web menu does differently.
- QR code menus for hotel restaurants, bars and room serviceHotel guests read menus at breakfast, the bar, the pool and in their room. A QR menu in each guest's own language works in all of them.
- Allergen matrix: what it is and how to keep one up to dateAn allergen matrix charts your dishes against the 14 allergens. How to build one, keep it accurate and get the same information to guests.
- Free allergen matrix templateA free allergen matrix template for cafés and restaurants. Print it or download it as a spreadsheet, with the 14 allergens and room for your own.
- Menu translation mistakes, and how to avoid themBadly translated menus are a genre of their own. The mistakes come from a few causes, from word for word dish names to allergens left to chance.
- Which languages should your menu be in?There is no single right list. How to work out which languages your guests read, where to start, and how to add more as you learn.
- Choosing a digital menu for your restaurant: a checklistThe questions worth asking before you choose a QR or digital menu for your café or restaurant, for your guests, your staff and the long run.