Which languages should your menu be in?

There is no single right list. The right languages are the ones your guests read, and a little evidence will tell you which those are.

Start with who walks in

  • Ask your staff which languages they hear most
  • Look at where your bookings come from
  • Look at the languages of your online reviews
  • Think about tour groups, cruise ships and events that bring visitors to your town

Look at your town's visitors

Regional tourism organisations publish visitor numbers by country of origin. They show who comes to your area across the year, including the seasons when you are busiest.

Think about who struggles most

A visitor who reads some English can usually get by. A visitor whose language uses a different script, such as Chinese, Japanese, Korean, Thai or Arabic, often cannot read an English menu at all. Those guests gain the most from a translation.

Start small, then add

Three languages done properly beat fifteen done badly. Start with the languages you hear most, check how they read, and add more once you know they are working.

Let your guests tell you

MenuPal suggests a starting set of languages based on where you are, and you decide. After that, it shows how many guests asked for each language, including ones not on your menu yet, so you can add a language when the demand is there.

Languages MenuPal supports for guests

  • English
  • 简体中文
  • 繁體中文
  • 日本語
  • 한국어
  • Français
  • Deutsch
  • Español
  • Italiano
  • Português
  • Nederlands
  • العربية
  • עברית
  • हिन्दी
  • ไทย
  • Bahasa Indonesia
  • Tiếng Việt

Your menu, in every guest's language

Choose your languages